Broohi (broo-hee) is a collection of new-age digital technology companies that build innovative products keeping HUMAN experiences, needs and behavior as the focal point of innovation.
Broohi’s philosophical mission is to identify, tackle and solve situations that cause SUFFERING in this world.
According to the historian and author, Yuval Noah Harari, suffering is the most real thing in the world. A test of reality in this world is if the observed entity can suffer. If so, it is for real! Everything else, by far, is human ingenuity at creating and relating to “stories” in the mind. Humans create shared stories to organize and live in societies. Sapiens became who we are because of our ability as a species to flexibly collaborate in large numbers. As long as there is a shared “story”, people believe and cooperate even in their fight against suffering. Broohi believes there is a lot that can be be done in this world beyond what has been achieved so far when the power of stories is combined with innovative technology.
Broohi is a for-profit venture that seeks to play differently. Some companies within Broohi may operate as non-profits or could be one-time projects. The underlying resolve is to end suffering than to figure how to make money out of everything that is done*.
* We may not be attractive to venture capitalists or profit-seekers. We will live with that reality.
Broohi desires to create lasting value in the following critical areas by looking at the world through the lens of suffering.
Animal Rights
Child Safety & Growth
Civil Rights & Social Impact
Economic Empowerment
Education
Employment
Environment
Food Security
Health
Living Condition
Poverty
Public Governance
Science & Research
